Selling Tips

Getting Started

Using the right agent and preparing your property will ensure you get the maximum price for your property. When you partner with us, your Jurd’s Real Estate Property Executive will advise you in detail, the best way you can improve the sales opportunity of your property, affordably and easily. A brief outline follows, covering:

Timing
Presentation
Method of Sale
Sale Preparation Checklist

The process, or indeed art, of presenting your property for sale is an important one to master.Whatever your motive for selling, the process can either be stress free and lucrative or tense and disappointing. The good news is that you have the ability to choose.

Timing

Buyers for good quality property can be found all year round. With the marketing process having become far more sophisticated than in previous times, the issue of timing is less critical today than in the past. The time required to sell property that is accurately priced will typically vary between two and six weeks. Prior to placing your property on the market, allow an additional two weeks to prepare both the property and the marketing material.

Presentation

Presentation of your property is a critical factor in achieving the highest possible price. This is similar to detailing a car before you sell it. The emotional appeal required to stir the spirit of the buyers is unlikely to be generated by a poorly presented property. And a neglected building sends out ‘warning signals’ to prospective buyers.

So it is important to do whatever is possible to have your property looking its absolute best on inspection day. Some of the turn offs for buyers include:

  • Animal odours in the house
  • Evidence of damp or moisture in the walls
  • Cigarette or strong food odours
  • Doors, windows or gates that stick
  • Cracked glass
  • Too much furniture or personal belongings cluttering the space
  • Stained carpet
  • To improve the presentation, seek an outside opinion, as many of these problems can be fixed over a weekend for little expense.

Method of Sale

When it comes to selling your property, there are three popular methods to choose from:

  • Private Treaty (Sale)
  • Public Auction
  • Expressions of Interest

Each has its own advantages and it is advisable to speak to your agent about the benefits of each method. Our company has successfully utilised all three methods, however we have found sale by Public Auction to be an effective method for many of the properties in our area. Auction is effective in the event of there being difficulty in clearly determining the value of a property whereby a value range may be more practical.

Also, where a property is likely to attract more than one qualified buyer in the marketplace, auction allows competitive bidding to increase the final sale price. Most auction marketing periods run for about four to five weeks and run in conjunction with an extensive ‘target market’ media campaign.

HELPFUL INFORMATION

Sale Preparation Checklist
Pricing Your Home
Tips When Selling Your Home